K-Beauty Foundation: Why Shade Range Matters in Global Makeup

TIRTIR Mask Fit Red Cushion Foundation displayed in a row of 40 shades ranging from the lightest ivory to the deepest espresso, representing K-Beauty's shift towards inclusive foundation ranges for all skin tones in 2026

K-beauty foundation is facing a different global test from skincare. Korean beauty has long been known for skincare, sunscreen, cushion compacts, lightweight textures and dewy finishes. But foundation and cushion makeup have one question that cannot be avoided: who is the shade range made for? For many years, Korean cushion foundations and complexion products were … Read more