What Mukbang Really Says About Korean Food Culture and Online Loneliness

A young man eating noodles alone at night while watching a mukbang video on his smartphone, illustrating the connection between loneliness, digital companionship, and the global mukbang phenomenon.

Mukbang is one of Korea’s most recognisable internet exports. The word combines the Korean words for eating and broadcasting. In a typical mukbang video, a creator eats while speaking to viewers, reacting to comments or simply letting the sounds and visuals of food become part of the experience. At first, it can look strange to … Read more