Beyond the 10-Step Routine: Why Koreans Are Truly Obsessed with Their Skin

A Korean woman applying skincare products at her vanity table in Seoul, representing the daily skincare routine and beauty culture in South Korea in 2026

If you ask a Korean why they care so much about their skin, you won’t get a single, simple answer. I recently sat down with friends and colleagues in Seoul, ranging from their early twenties to their late fifties, and asked them this exact question. The answers were fascinating. It wasn’t just about looking pretty. … 더 읽기